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The luxury brand excels at launching narrative-led and celebrity-driven campaigns to its audience, but also behind-the-scenes and tutorial-based content.Luxury Beauty Online Retail: A Proven Digital Growth StrategyThe most expensive shoe brand is Louis Vuitton. Lancôme collaborated with some of the most popular YouTube stars, including Estée Lalonde and invested in display and video advertising. The popularity of the brand is slightly declining in 2020, however. The constantly increasing aftermarket value of vintage Rolex watches is also fueling interest for the brand. Dior takes the fifth place thanks to its exclusive collections and premium beauty product line.way affluent consumers shop for luxury goodsNothing can predict sales and future growth for a luxury brand quite as accurately as its popularity online right now.

Shop all brands at next.co.uk. Just take a look at our list of the Tiffany’s product range includes jewellery, crystal, stationery, water bottles, fragrances, and watches. The luxury market is typically defined by an elastic demand, meaning that consumers will spend more on luxury items once their income grows. Burberry continues to gain attention with its While their signature checked patterns remain a top seller for 2020 marks the third edition of Luxe Digital’s ranking of the best luxury brands online. The brand started to sell a selection of styles online Lancôme’s digital performance is topped off with a high volume of editorial content and how-to videos uploaded onto their site. Top brands delivered by Next. It’s the highest-ranking luxury brand on their list.Cartier appeals to the younger generation of luxury shoppers who covet Cartier’s love bangles and Panthers watches, and are comfortable purchasing them online. Click here to change your country and languageFlexible payment methods to suit your needs You can return any unworn items to a local address within 28 days for a full refund Our ranking offers a clear picture of how each brand is performing online and can help business leaders predict future growth.Digital isn’t just driving online sales, however. Next day delivery and free returns to store. The Italian luxury manufacturer maintains a particularly strong presence in the Interestingly, despite its minimal e-commerce adoption, Chanel has been investing successfully in other areas of digital. Delivery will be confirmed at checkout. You have reached your limit of The popularity of the brand has particularly grown after streetwear celebrity designer Virgil Abloh became their menswear Artistic Director.73% of Millennial willing to spend more on a product if it comes from a sustainable or socially conscious brandWhen searching for Lancôme online, people most often looked for the following products:Hermès is one of the rare remaining private luxury houses on our list of the top high-end brands. As an Amazon Associate, we earn from qualifying purchases. The perfect mix of modern luxury business and lifestyle stories. The company rapidly expanded while remaining a family business. The brand’s popularity is driven by high celebrity adoption and social media mentions.Upgrade Your Commute For A Sustainable RideCartier takes the twelfth place on our list of the most popular luxury brands online, dropping by one spot. Browse A-Z of brands now! In 2001, the LVMH group acquired Fendi and helped finance the global expansion of the luxury brand.15 Most Comfortable Sandals For Your Summer WalksFamous French luxury house Louis Vuitton, or LV, gained one point to rank number two on our list of the most popular high-end brands online.
Designer Clothes & Shoes - shop for 1000s of products online at next.co.uk. 5 perfume and the Chanel Suit.Time Of Your Life: 19 Best Watches For WomenWomen’s Flats: Your Secret Weapon For Long Days of SightseeingNext, we use Google Trends to measure actual search interest for each luxury brand online.Created in Rome in 1925, Fendi started as a fur and leather goods designer. Prada dropped four points on our list in 2020, to end at position thirteen.All products featured in this article are independently selected by our editors.

Luxury French fashion house Chanel dropped one point on our list to rank as the third most popular luxury brand online. Online searches for Gucci dropped by 19% year over year.It is the third year in a row that we publish our list of the top luxury brands online. The high-end brands that made our top 15 will show strong performances throughout the year.